How it works

Answer 12 rapid-fire questions about your sales and marketing approach

The Deal Leak Review is a fast, free diagnostic built for B2B leaders who are heavily invested in marketing but not seeing enough qualified conversations.

Created by Deal Angels, specialists in B2B buyer intent and conversion performance, this assessment is trusted by commercial teams who want actionable answers—not vanity metrics. 

You’ll be scored in the following key areas:

Your Deal Leak Score

A Comprehensive Score

Your score measures how effectively your organization converts anonymous buyer interest into qualified sales conversations.

Visitor Conversion Ratio

Unique Traffic vs. Form Fill-out Efficiency

A diagnostic breakdown comparing inbound volume against actual conversion capture (evaluating how many right-fit visitors hit the site versus how few raise their hands).

Social Proof Analysis

Quality and Quantity and Access

An audit score evaluating whether your social proof is robust, modern, and actively deployed.

Conversion Probability Index

Conversion Mechanism Strength & Weakness

A strategic evaluation of your lead-capture mechanisms (lead magnets and calls-to-action) paired with a roadmap to capture anonymous buyer intent early.

What’s in it for you?

Take the Deal Leak Review and turn your biggest marketing weakness into your best opportunity to recover lost revenue from existing marketing spend.

Reveal hidden pipeline leaks

Recover lost deals

Are you ready to recover prospects who would otherwise vanish without a trace?

This assessment has been designed to show businesses their blind spots and provide instant, actionable steps on how to improve.

It’s free and only takes 3 minutes